Advertising campaigns are used to attract customers for products or services. The goals are the increase in sales and profits, as well as the strengthening of the company's image and thus the improvement of its own market position. Advertising campaigns are also being implemented to launch new products or services.
An advertising campaign is always based on a conceptual design (advertising planning). The following general conditions are defined in advertising planning:
* Promotion target
* Advertising message
* Measures and media
Advertising campaigns are usually temporary actions.