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Color Concept

Each person connects colors with certain feelings and situations in his life. Moments of anxiety, well-being, security, or danger. Thus "red" is generally perceived as an active, dangerous and passionate color, while "green" is perceived as a color of nature. It stands for freshness, health and vitality. For example, "blue" can be associated as a soothing element.

Therefore, the color concept of a company must be considered: What feelings do you want to arouse with the coloring of the viewer? If a customer is confronted with too many different colors, which ultimately overwhelm his perception, he probably will not linger long on a website. However, if the coloring is too simple, the viewer loses interest quickly.

A balanced and coordinated coloring is therefore of paramount importance for every website, brochure or other advertising material.