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Consumer Goods

The "consumer goods" area covers all products of personal use.

These include household appliances, tools, toys and their design, vehicles as well as furniture and food.

As the consumer goods market is highly competitive, it is becoming increasingly important for companies to distinguish themselves from the competition through their individual design. A well thought-out strategy for the new product design is intended to trigger demand for the target group and, in the best case, to set a new trend.

High functionality combined with an attractive design is the key to more sales for consumer goods.