In brand management, the already existing and marketed brand will continue to be updated and improved.
The development of new brands is often ignored by the fact that an existing brand must remain attractive to customers. Customers who have been satisfied with the brand for some time and continue to buy it will be disadvantaged if this brand is no longer maintained. The problem is the fact that financial resources are needed for further care. For this reason, many brand owners leave their old brands unchanged.
Brand management offers many advantages. It is less complex to maintain existing brands than to establish completely new brands. Therefore, the brand management should not be ignored.
Scheid & Partner will be pleased to assist you.