There are three ways of brand positioning:
- Strengthening market positioning
- Closure of a market gap
- Repositioning a competitor
The aim of all possibilities is to place the brand in the consciousness of the consumers and to stand out from the competition. Consumers should be given a good impression of the product or the brand itself. It is therefore important to establish where one's own brand can be positioned in the minds of the consumers. This positioning can be strengthened by technical or designer renewals compared to other suppliers.