As a press or public relations, in the broader sense, any kind of interest led communication is referred to the public. More specifically, press work is a form of organizational communication or a part of a social system in which peaceful conflict resolution is realized through a professionally organized exchange of opinions.
The tasks and objectives of the press work depend on the client and the respective target group. Basically there are four models of public relations: publicity, information activity, persuasion and dialogue.
We would be pleased to advise you on the selection of suitable PR funds for your company.